This Privacy Policy explains how ViableKit (“we”, “our”, or “us”) collects, uses, discloses, and safeguards personal information when you visit www.viablekit.com (the “Website”) or purchase our digital toolkits (“Kits”). ViableKit is owned and operated by an individual based in Coimbatore, Tamil Nadu, India. By accessing or using the Website or purchasing a Kit, you agree to this Privacy Policy.

1. Information We Collect

1.1 Information You Provide Directly

We may collect the following information when you use our Website or purchase a Kit: Name, Email address, Startup or business idea details, Problem descriptions, Form submissions, Communications with us, Account login information (if applicable). You are responsible for ensuring that any information you submit does not violate third-party rights.

1.2 Payment Information

Payments are processed securely through Razorpay. We do not store full credit card or debit card numbers. Payment information is handled directly by Razorpay in accordance with their security and privacy policies. We only receive limited transaction confirmation details necessary to complete your purchase.

1.3 Automatically Collected Information

We may automatically collect certain technical and usage data, including: IP address, Browser type and version, Device type, Operating system, Pages visited, Time spent on pages, Referral URLs, Session activity. This data is collected through cookies, analytics tools, and similar tracking technologies.

2. Analytics & Tracking Technologies

We use: PostHog (product analytics), Cookies and similar tracking technologies, GDPR & Consent Handling. For users located in the European Economic Area (EEA), United Kingdom, or other GDPR-regulated regions: A cookie consent banner is displayed. Non-essential tracking begins only after explicit consent. Consent may be withdrawn at any time.

For users outside GDPR-regulated regions: Analytics may be enabled by default. Users can disable cookies through browser settings. Where permitted, cookieless analytics may be used.

3. Use of AI Tools

We may use artificial intelligence systems, including large language models such as ChatGPT or similar tools, to: Process submitted idea details, Generate structured insights, Summarize research, Produce validation outputs, Your submitted content may be processed by third-party AI providers solely for generating outputs related to your Kit. We do not sell your data to AI providers. AI-generated content may be stored as part of your Kit and associated account records. You acknowledge that AI outputs are automated, probabilistic, and may contain inaccuracies. They are provided for informational purposes only.

4. How We Use Your Information

We may use your information to:

• Generate and deliver your Kit

Provide account access

Process payments

Improve and optimize our Services

Conduct analytics

Prevent fraud or misuse

Respond to support requests

Send service-related communications

Send marketing communications (see Section 5)

5. Marketing Communications

5.1 Post-Purchase Marketing

If you purchase a Kit, we may send you:

Product updates

New Kit announcements

Feature releases

Educational content

Promotional offers

5.2 Legal Basis (Where Applicable)

For users in jurisdictions requiring a legal basis (including the EEA and UK):

We rely on legitimate interest to send marketing communications to existing customers.

We assess that such communications are relevant to your purchase and business interests.

5.3 Opt-Out Rights

You may unsubscribe from marketing emails at any time by:

Clicking the “unsubscribe” link in any marketing email

Contacting support@viablekit.com

Opt-out requests are honored promptly.

5.4 Transactional Emails

Even if you unsubscribe from marketing emails, we will continue to send transactional or service-related emails, including:

Purchase confirmations

Account access emails

Security notifications

Legal updates

These are necessary for contract performance.

6. Legal Basis for Processing (GDPR Users)

If you are located in the EEA, UK, or similar jurisdictions, we process personal data under:

Contract performance (to deliver purchased Kits)

Legitimate interests (analytics, service improvement, marketing to customers)

Consent (cookie tracking where required)

Legal compliance (where applicable)

7. Data Retention

We retain personal data:

As long as your account remains active

As necessary to deliver your Kit

As required by law

For legitimate business purposes

You may request deletion by emailing support@viablekit.com

.

We may retain minimal information necessary to:

Comply with legal obligations

Resolve disputes

Enforce agreements

8. Third-Party Service Providers

We may share limited personal data with trusted third-party providers, including:

Razorpay (payment processing)

PostHog (analytics)

Email delivery providers

AI service providers

Hosting and infrastructure providers

These providers process data on our behalf under contractual obligations.

We do not sell personal data.

9. International Data Transfers

Your data may be processed in:

India

The United States

The European Union

Other countries where our service providers operate

By using our Services, you acknowledge and consent to such transfers.

Where required, appropriate safeguards are implemented.

10. Business Transfers

If ViableKit is involved in a merger, acquisition, restructuring, or asset sale, your personal data may be transferred as part of that transaction.

11. Security

We implement reasonable technical and organizational safeguards to protect personal information.

However:

No method of internet transmission is 100% secure.

You acknowledge inherent risks in transmitting data online.

12. Your Rights

Depending on your location, you may have the right to:

Access your personal data

Correct inaccurate data

Request deletion

Withdraw consent

Object to processing

Request data portability

To exercise your rights, contact:

support@viablekit.com

We will respond within a reasonable timeframe and in accordance with applicable laws.

13. Children’s Privacy

ViableKit is not intended for individuals under 18 years of age.

We do not knowingly collect personal data from minors.

14. Changes to This Privacy Policy

We may update this Privacy Policy at any time.

The updated version will include a revised “Effective Date.”

Continued use of the Website or Services after updates constitutes acceptance of the revised policy.

15. Contact Information

For privacy-related inquiries:

Email: support@viablekit.com

Location: Coimbatore, Tamil Nadu, India